There are a lot to choose from, but it’s not something that should be taken lightly. If you’re ready to take that jump and use a CDP to make your company more data-driven, you need to start by comparing different CDPs to find the best one for your company.įinding the right CDP for your company isn’t an easy process.
With a superior understanding of your existing customers and how they use your product, you can improve customer loyalty and retention. using demographic or behavioral data) that marketing teams can further use to create personalized experiences and improve conversion rates by targeting the ideal customer profile.Īnd, CDPs can help with more than just marketing. A single customer view enables detailed segmentation (e.g. With that knowledge, marketers can create better marketing campaigns that facilitate customer engagement at the most opportune times. Your CDP brings all of those interactions across different data sources together and consolidates them into a single omnichannel customer profile to help you get a full understanding of customer behavior and engagement. As a result, you might only know that she took a free trial and then made a purchase. You’d have all these data points, but it would be stored in multiple places.
Without a CDP, that scenario would be hard to track. Eventually, she does come back to your website, and signs up for a monthly subscription to become a new customer. She doesn’t visit your website again for a month. Her free trial expires after a week, and then nothing. A week later, she clicks through an email for a free trial. Two days later, she signs up for email updates from you. The next day, she visits your website again from her phone while commuting to work. By breaking down data silos and bringing together first-party data covering all customer interactions, you can get a detailed, 360-degree view of how customers use your product and what those customers do on your website or mobile app.Ī potential customer might start with an organic search on a laptop that leads her to a blog post. CDPs help companies unify their data, get a better understanding of their customers and create more personalized marketing campaigns.ĬDPs do this by consolidating data from different customer touch points. How to Choose the Best Customer Data Platform (CDP) in 2022Ĭustomer Data Platforms (CDPs) have become incredibly popular for companies looking to get more out of their data.
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